We invest in world-leading controlled-environment agriculture technologies to deliver you only the absolute best quality produce.
Our fresh produce is cleaner than organic.
We take water conservation seriously. Our technology is 7x more efficient than typical UAE greenhouse farms and over 30x more efficient than traditional field farming. 83% of the water that we consume leaves the farm in your food.
Furthermore, we grow year-round, even in the harshest summer months. This is part of our mission to offer true & tangible food security, helping the country’s mission toward self-sufficiency and environmental sustainability.
Quality is of paramount importance to us. We utilize advanced on-site water treatment to ensure food safety. We also pack our own produce: immediately cooling fresh-picked produce to extend shelf life – preserving freshness, firmness and taste.
We believe that controlled-environment agriculture (CEA) is the future to achieve true food security in arid climates.
Our high-tech greenhouses provide precise climate & environmental controls, enabling increased productivity and reduced waste (including water, energy & time). We use technology to take-on the challenges of the region’s harsh climate so that your food doesn’t have to.
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Mr. Sky Kurtz is Co-Founder and CEO of Pure Harvest. Mr. Kurtz is an experienced technology private equity investor and business executve with experience in Dubai, Silicon Valley, and New York City. Mr. Kurtz is a graduate of the Stanford Graduate School of Business.
Mr. Mahmoud Adi is Co-Founder and Director of Pure Harvest. A UAE National, Mr. Adi is a private equity investor at Mubadala Investment Company and also Director of Abu Dhabi-based Shorooq Investments. Mr. Adi is a graduate of the Stanford Graduate School of Business.
Mr. Peter Satow is a trained grower and international crop consultant with global experience. In addition to being an owner of a 6.2 Ha Ultraclima® semi closed greenhouse in Provence, France, Mr. Satow is the Founder & CEO of PESA Advanced Hydroponics.
Mr. David Scott is a government and business executive focused on the energy and infrastructure sectors. Mr. Scott founded the Investment Diplomacy Group (IDG), a global consultancy providing expert advice to ventures navigating commercial & political complexity. He previously served as an Executive Director at the Executive Affairs Authority (EAA) of Abu Dhabi and sits on the Board of Directors for the Emirates Nuclear Energy Corporation (ENEC).
Dr. Jouke Campen is a Project Manager at Wagenigen University and a recognized expert in greenhouse climate control. Dr. Campen has launched greenhouse research initiatives across the GCC region and is a leading expert on CEA design for arid climates.
Anil is General Counsel of Al Qattara Investments, a private investment company based in Abu Dhabi. Anil spent much of his career as an attorney with Allen & Overy LLP in London and Abu Dhabi. He also served as Deputy Head of Legal for the London Olympics and he serves on the Advisory Board of Careem, supporting the leadership team on commercial, legal and strategic matters.
Ms. Janell Holas is a Vice President of Marketing at Henkel, with over 14 years of US and International marketing experience. Ms. Holas oversaw value-positioned brands for Emerging Markets including responsibility for Central & Eastern Europe, Middle East & Africa, Russia, and Latin America. In her current capacity, Ms. Holas is responsible for the fastest-growing brand in Henkel's North America business.
Mr. Christopher Gillitt is an Agricultural Economist at Palladium Consulting with over 12 years of experience delivering agriculture, economic advisory, and managerial services to governments, farmers and investors. Mr. Gillitt is experienced in supply/ value chain analysis, optimization, viability models & feasibility studies, and related decision support analyses. He has extensive experience in the GCC region.
Mr. Sjef Smits is an expert grower with over twenty years of experience growing vine crops and tomatoes in particular. Mr. Smits has diverse growing and crop consulting experience including in Holland, Switzerland, Greece, Turkey, California, Abu Dhabi and Oman.