Smart farm-to-table.
Year-round, premium quality produce.

Grown here.

A Pure Harvest is no
ordinary harvest...

What do we do differently? Our difference: we invest in world-leading Dutch hydroponic farming technologies to deliver you only the absolute best quality produce.

Our fresh produce is better-than-organic. No chemicals or pesticides. No residue.

We take water conservation seriously. ~85% of the water that we consume leaves our farm in your food. Furthermore, we grow year-round, even in the harshest summer months. This is part of our mission to offer food security, helping the country’s mission toward self-sufficiency and environmental sustainability.

Quality is of paramount importance to us. We utilize advanced on-site water treatment to ensure food safety. We also pack our own produce: immediately cooling fresh-picked produce to extend shelf life – preserving freshness, firmness and taste.

How do we produce?

We believe that controlled-environment agriculture (CEA) is the path to food security in arid climates.

Sustainable Agriculture
Security of Supply
Food Safety
Premium Quality
Cost Savings

Want to Go Pure? Be the first to know when we harvest.

We hate spam just as much as you do, we promise never to spam :-)

Press Coverage

[Our food will be] picked less than 100 kilometres from where it’s consumed," he adds. "Our aspiration is to build a major agriculture player in the region. I believe we can scale and grow.
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Founding Members

Sky Kurtz Founder & CEO
Mahmoud Adi Cofounder & Board Member