Go Pure – Go Local
Year-round, premium quality produce
A Pure Harvest
is no ordinary harvest…
We invest in world-leading controlled-environment agriculture technologies to deliver you only the absolute best quality produce.
Our fresh produce is cleaner than organic.
Our high-tech greenhouses provide precise climate & environmental controls, enabling increased productivity and reduced waste (including water, energy & time). We use technology to take-on the challenges of the region’s harsh climate so that your food doesn’t have to.
Quality is of paramount importance to us. We utilize advanced on-site water treatment to ensure food safety. We also pack our own produce: immediately cooling fresh-picked produce to extend shelf life – preserving freshness, firmness and taste.
enjoy the future today!
We believe that controlled-environment agriculture (CEA) is the future to achieve true food security in arid climates.
We take water conservation seriously. Our technology is 7x more efficient than typical UAE greenhouse farms and over 30x more efficient than traditional field farming. 83% of the water that we consume leaves the farm in your food.
Furthermore, we grow year-round, even in the harshest summer months. This is part of our mission to offer true & tangible food security, helping the country’s mission toward self-sufficiency and environmental sustainability.
Mr. Sky Kurtz Co-Founder & CEO- Mr. Mahmoud Adi Co-Founder &
Board Member - Mr. Robert Kupstas Co-Founder and Technologist
- Mr. Jan Prins Head Grower
- Mr. Majed Halawi Chief of Staff
Generation Start-up: The mission to grow tasty produce in the desert
Pure Harvest wants to disrupt the imported fresh produce industry by making high-quality, sustainably-grown fresh produce year-round, anywhere. The potential upshot is massive: fresh produce imported to the Middle East was valued at $6.5 billion (Dh23.8bn) in 2016.
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Pure Harvest: A Smarter Greenhouse Brings Fresh Produce to the Desert
When Stanford GSB alumnus Sky Kurtz first moved to Dubai, he was taken aback by the high prices of fresh produce. “I started buying frozen vegetables, like frozen peas,” he says. “Who knew frozen vegetables would become a staple in my diet because it’s too expensive to buy fresh every day?”
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Mohammed bin Rashid Innovation Fund announces AED 5.5 million Disbursement in UAE start-up Pure Harvest
Pure Harvest’s tech-enabled approach to arid climate agriculture is expected to create a positive shift in the agriculture industry in the region, by enabling fresh fruit and vegetable production all year-round, using advanced, resource-efficient growing methods and climate management technologies.
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Startup Battlefield Mena 2018: Pure Harvest
Pure Harvest Smart Farms is a regional innovator in sustainable agriculture focused on the production of greenhouse fruits & vegetables in the challenging (extreme) climates of the Arab Gulf region using world-leading greenhouse growing technologies.
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Pure Harvest wants to grow tomatoes in the desert
I truly believe that we can be the food basket not only for the GCC but also for other places. In Europe, what happens in the winter is that the cost of production of food goes through the roof because then you need a lot of heating. There is a nice business to be made by shipping food in the other direction.
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The entrepreneur securing the UAE’s food security
The most notable strategies have been to invest abroad in farm lands in an effort to own the supply chain", says Adi. “This is a good first step, but doesn’t really address the food security entirely. Moving food supply and production to your own backyard is a game changer.
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Pure Harvest Aims To Overcome Local Climate Challenges And Make Farming High Tech
The Pure Harvest team has an ambitious goal: 'We are striving to transform the agriculture sector in the region, resulting in increased availability and affordability of high-quality fresh produce, while delivering a tangible food and water security solution and environmental sustainability, [such as] reduced food waste, water consumption, carbon emissions via both commercial airfreight and desalination, etc.'
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This startup just raised 1.1 million to grow tomatoes in the UAE desert
Pure Harvest, co-founded by Sky Kurtz, a former private equity investor based in Silicon Valley, and his Emirati business partner Mahmoud Adi, plans to bring the latest hydroponics farming techniques to the UAE.
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Pure Harvest plans to launch UAE’s first year-round agribusiness
High-tech, commercial-scale greenhouse in Nahel proposes technology that offers to deliver a true and tangible food security solution.
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Mideast agribusiness startup Pure Harvest snaps up $1.1 mln
Pure Harvest Smart Farms, a Middle East agribusiness startup, has raised $1.1 million in funding. The investor was Shorooq Investments.
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Pure Harvest plans UAE tomato farm after $1.1m Shorooq investment
Country’s first high-tech commercial-scale greenhouse for year-round production. Climate-controlled growing system can be used to grow fruit and veg year-round in the Gulf.
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Pure Harvest Smart Farms receives venture investment from Shorooq Investments to transform the agricultural sector in the Middle East
Concurrent with the announcement of the new venture, Shorooq acquired a 3.3 hectare farm site in Nahel, UAE where Pure Harvest intends to establish the nation’s first high-tech, commercial-scale greenhouse, capable of year-round tomato production.
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Pure Harvest plans UAE tomato farm after $1.1m investment
The company’s 'semi-closed climate controlled growing system' has been purpose-built to overcome the challenges of year-round production in the GCC…
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