We invest in world-leading controlled-environment agriculture technologies to deliver you only the absolute best quality produce.
Our fresh produce is cleaner than organic.
We take water conservation seriously. Our technology is 7x more efficient than typical UAE greenhouse farms and over 30x more efficient than traditional field farming. 83% of the water that we consume leaves the farm in your food.
Furthermore, we grow year-round, even in the harshest summer months. This is part of our mission to offer true & tangible food security, helping the country’s mission toward self-sufficiency and environmental sustainability.
Quality is of paramount importance to us. We utilize advanced on-site water treatment to ensure food safety. We also pack our own produce: immediately cooling fresh-picked produce to extend shelf life – preserving freshness, firmness and taste.
We believe that controlled-environment agriculture (CEA) is the future to achieve true food security in arid climates.
Our high-tech greenhouses provide precise climate & environmental controls, enabling increased productivity and reduced waste (including water, energy & time). We use technology to take-on the challenges of the region’s harsh climate so that your food doesn’t have to.
Sustainable Agriculture
Security of Supply
Food Safety
Premium Quality
Cost Savings
Eco-Friendly
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Mr. Sky Kurtz is Co-Founder and CEO of Pure Harvest. Mr. Kurtz is an experienced technology private equity investor and business executve with experience in Dubai, Silicon Valley, and New York City. Mr. Kurtz is a graduate of the Stanford Graduate School of Business.
Mr. Mahmoud Adi is Co-Founder and Director of Pure Harvest. A UAE National, Mr. Adi is a private equity investor at Mubadala Investment Company and also Director of Abu Dhabi-based Shorooq Investments. Mr. Adi is a graduate of the Stanford Graduate School of Business.
Mr. Peter Satow is a trained grower and international crop consultant with global experience. In addition to being an owner of a 6.2 Ha Ultraclima® semi closed greenhouse in Provence, France, Mr. Satow is the Founder & CEO of PESA Advanced Hydroponics.
Mr. Anil Mehta is General Counsel of Al Qattara Investments, an investment firm based in Abu Dhabi. Anil qualified as a Solicitor in England & Wales (1997) and served with Allen & Overy LLP in London and Abu Dhabi.
Mr. Christopher Gillitt is Agricultural Economist at Palladium Consulting and holds over 12 years of experience delivering agriculture advisory services. Mr. Gillitt is experienced in the development of complex financial models and has extensive experience in the GCC region.
Mr. David Scott is a government and business executive focused on the energy and infrastructure sectors. Mr. Scott founded the Investment Diplomacy Group (IDG) and previously served as an Executive Director at the Executive Affairs Authority (EAA) of Abu Dhabi.
Ms. Janell Holas is Vice President of Marketing at Henkel, managing a marketing budget of $85MM to support U.S. Premium Laundry Detergents. In her current capacity, Ms. Holas is responsible for the fastest-growing brand in Henkel's North America business.
Dr. Jouke Campen is a Project Manager at Wagenigen University and a recognized expert in greenhouse climate control. Dr. Campen has launched greenhouse research initiatives across the GCC region and is a leading expert on CEA design for arid climates.
Mr. Sjef Smits is an expert grower with over twenty years of experience growing vine crops and tomatoes in particular. Mr. Smits has diverse growing and crop consulting experience including in Holland, Switzerland, Greece, Turkey, California, Abu Dhabi and Oman.
