A Pure Harvest
is no ordinary harvest…
We develop world-leading controlled-environment agriculture technologies to deliver you only the absolute best quality produce.
Our fresh produce is cleaner-than-organic.
Our high-tech greenhouses provide precise climate & environmental controls, enabling increased productivity and reduced waste (including water, energy & time). We use technology to take on the challenges of the region’s hostile climate so that your food doesn’t have to.
Quality is of paramount importance to us. We utilize advanced on-site water treatment to ensure food safety. We also pack our own produce: immediately cooling fresh-picked produce to extend shelf life – preserving freshness, firmness and flavor.
- September 2017
- October 2017
- December 2017
- March 2018
- May 2018
- September 2019
- October 2018
- February 2019
- September 2019
- October 2019
- December 2019
- April 2020
Pure Harvest Co-Founder Sky Kurtz travels to the Netherlands on a fact-finding mission to engage with leading greenhouse builders and growers. During this visit, Sky is able to learn about the latest growing techniques, crop varieties, and climate management technologies. The visit confirms the founding team’s investment thesis behind leveraging commercially proven Controlled Environment Agriculture (CEA) technologies to deliver year-round, local production of fresh fruits and vegetables in the hot/humid climates of the MENA region.
Pure Harvest Smart Farms, Ltd. is officially registered in Abu Dhabi Global Market (ADGM) by Co-Founders Sky Kurtz, Mahmoud Adi, and Robert Kupstas. With an early investment from Shorooq Investments and visionary angel investors, the company embarks on pre-development activities for its initial pilot facility in Nahel, Abu Dhabi Emirate, UAE.
Pure Harvest closes a USD $5.8M seed investment round led by Shorooq Investments, the Mohammed Bin Rasheed Innovation Fund, and a group of leading internationally-based angel investors. The seed round is historic in that it is the largest ag-tech venture capital seed investment ever for a startup in the MENA region. The proceeds of the investment is directed towards the construction of the company’s pilot greenhouse facility in Nahel, Abu Dhabi Emirate.
Pure Harvest begins construction of its inaugural 6,200 m2 high-tech greenhouse in Nahel, Abu Dhabi Emirate, UAE. The facility is designed to demonstrate a state-of-the-art climate management system which can sustainably maintains a perfect Mediterranean climate for plants regardless of extreme outdoor conditions.
Pure Harvest Co-Founders Sky Kurtz and Robert Kupstas accompany the UAE Minister of State for Future Food Security on a fact-finding tour of high-tech greenhouses in California. The group is graciously hosted by legendary Master Grower Casey Houweling at Houweling’s greenhouse facilities in Camarillo, California.
Pure Harvest VP of Growth Majed Halawi receives the 2018 “SME of the Year” award from Gulf Business in Dubai. The seventh edition of the prestigious annual Gulf Business Awards is held in a glittering ceremony on Monday evening hosting some of the region’s top business leaders. Each winner is selected by an independent judging panel, and for the first time this year, Gulf Business also opened all the categories to public vote, which acted as the sixth judge.
After nearly two and a half months of growing, Pure Harvest begins realizing the first fruits of its labor. The tremendous production yields of the facility demonstrate that commercial quantities of tomatoes can indeed be grown in an indoor environment with competitive unit economics and environmentally sustainable methods.
Pure Harvest sponsors the “TimeOut Dubai Restaurant Awards” at the JW Marriot Marquee in Business Bay, Dubai. The event allows the Company to present and sample its premium tomato products to leading chefs in the UAE
Pure Harvest Co-Founder & CEO Sky Kurtz receives the “Start-Up Business of the Year” award on behalf of Pure Harvest at the Gulf Capital SME Awards. Sky Kurtz is also awarded “Entrepreneur of the Year.” Launched in 2012, the team behind the SME Awards, with the support of founding partner Gulf Capital, has dedicated its energy and effort into identifying the SME growth champions. The awards provide a unique platform for SME’s to raise their profile, brands, products and services.
Pure Harvest Co-founder & CEO Sky Kurtz receives the “Best GCC & Mena Startup” award at the 2019 GITEX Future Stars’ Supernova Challenge. After a judging panel shortlisted the most innovative startups from out of 400 entries from 29 countries, the final day of GITEX Future Stars, the region’s most electric startup event, sees Pure Harvest battle it out with other leading startups from across the globe. The Company walks away with a USD $10,000 prize.
Pure Harvest’s VP of Growth Majed Halawi receives the award on behalf of the Company at Frost & Sullivan’s fifth edition of its Middle East Best Practices Awards Banquet at Atlantis – The Palm in Dubai. The Awards program served as a platform to recognize companies driven by visionary growth, innovation, and leadership that will catalyze and transform industries in the near future.
Pure Harvest Smart Farms announces that it has secured a multi-stage investment commitment valued at over USD $100 million with Wafra International Investment Company (“Wafra”), a wholly owned subsidiary of The Public Institution for Social Security of Kuwait, making it the largest-ever agriculture technology investment in the MENAPT region. The strategic investment from Wafra will drive the Company’s development and deployment of advanced controlled-environment agriculture solutions across the region to sustainably grow premium quality fresh fruits & vegetables—regardless of outdoor climate conditions.
Providing the highest quality produce possible is only the beginning of our promise. Our company is committed to supporting public initiatives focused around improved food security, water conservation, skilled job creation, and economic diversification. Through constant engagement with governments, schools, and research institutions, we believe that together, we can lead the Middle East into the next generation of sustainable agriculture.